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Analysis on the development of valve manufacturing industry The implementation of differentiated competitive strategy is imminent

Time:2020.10.30Page View:921

The valve is a control component in the fluid conveying system, which has the functions of cutoff, regulation, diversion, prevention of countercurrent, pressure regulation, shunt and so on. It can be used to control the flow of various types of fluids such as air, water, steam and various corrosive media. With the large number of applications of new material technology, advanced manufacturing technology, intelligent technology and network technology, the valve products continue to develop in the direction of integration, high parameterization and intelligence, and the manufacturing mode will change to service-oriented manufacturing.
Throughout the development status of China's valve market, China's valve started late, from the technical level and market size, there is a big gap with foreign countries. After decades of development, continue to introduce foreign similar products design, technology and other advanced technology and processing equipment, now, China's valve market has emerged more than a thousand quite large valve enterprises.
Taking low-temperature valve as an example, the conventional low-temperature valve enterprises are mainly Shanghai Nafuxi Valve Co., LTD., Sichuan Chengdu Air Separation Matching Valve Co., LTD., Zhongxin Su Valve Technology Industrial Co., LTD., and Suzhou Newei Valve Co., LTD., and the characteristic ones are Beijing Aerospace Petrochemical Technology and Equipment Engineering Co., LTD. The cryogenic safety valves produced by these enterprises are also widely used in foreign liquefied natural gas projects.
As the core component of chemical machinery and equipment, the importance of the development and growth of the industry to the national industrial modernization is self-evident. Taking the pump valve as an example, Yongjia Valve industry, which has the reputation of "the town of China's pump valve", attaches importance to innovation and development in technology research and development, industrial information technology and technology standardization. It is true that the pump valve industry cluster represented by Yongjia valve industry plays an indispensable role in promoting the valve industry.
Despite the appearance of favorable factors for valve development, the market performance is obvious to all. However, most enterprises are small in scale, the phenomenon of homogeneous competition is severe, and the industry lacks large world-class valve manufacturers. With the rapid development of the national economy, the promotion and application of industrial automation, the amount of supporting valve electric devices is increasing, and the state has also put forward the localization process. Nowadays, all countries are actively seizing the commanding heights of a new round of development, and the integration of the Internet and traditional industries is the opportunity and commanding heights that enterprises in the industry should seize. Valve enterprises must seize this historical opportunity to realize the transformation of China's valve manufacturing industry from a production country to a production power. Manufacturing to sales are moving in the direction of intelligence is another development strategy of valve enterprises.
The relevant report shows that enterprises can promote brand development in four ways from the transformation from export to domestic sales, from foundry to independent brand transformation, from low-end to high-end upgrading, and from manufacturing to service transformation. It is believed that brand positioning, channel positioning, market positioning, while making full efforts in product research and development to achieve differentiation strategy, can help a valve company to avoid homogenized product production, achieve differentiation strategy, and shape a new competitive advantage of the brand.